Episode #03 - An Interview with Keith Norris


Keith is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture.  He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts of “proper exercise, stellar diet and lifestyle, and intelligent “hacks” and supplementation” forming the bedrock foundation for a long, healthy and prosperous life.

At age fifteen, Texan Keith Norris was already involved in one of the premier fitness and weight training scenes in the country - Powerhouse Gym, a legendary bodybuilding, training, and powerlifting mecca in San Antonio that launched the careers of athletes like Ms. Olympia Rachel McLish, Lori Bowen-Rice, and many others.

Keith is also one of the leading figures in the exploding paleo nutrition and health movement. His tireless work promoting paleo principles is what allowed him to reach out to paleo celebrities like Robb Wolf and Mark Sisson to pull together Paleo f(x)™.  Anyone who has attended PaleoF(x) can quickly see from the line of athletes, peers, and wide-eyed newbies that lined up to speak to Keith, that he is truly on the pulse of new exciting developments in the fitness field.

The very essence of Paleo f(x)™ is rooted in the idea of putting theory to practice; an idea that Keith is heavily invested in, having been blogging about these issues since early 2007.  And his “30-thousand-foot view” for the Paleo f(x)™ enterprise serves as the movement’s guiding, north star.

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